Case Study
Challenge: Attract players to areas of a casino to play slot machines that are always idle.
CONTEXT
Client was Hollywood Casinos. The challenge was players in the Hollywood Casino were not playing in a vast section of the casino.
Flannery and his company were engaged to conceive a casino space that would attract players to this vacant area.
WHAT WE DID
We conceived an original and unique casino experience that introduced a new approach to the gaming experience.
We brought immersive and interactive entertainment to the gaming floor. The theme was adventure films and this new area was designated Adventure Slots.
The gaming experience featured an animated icon welcoming players, a mining car dumping doubloons, hidden treasures revealed in ancient ruins and a spectacular water & fire show in an exotic temple.
IMPACT / RESULTS
The owners would be happy with 3 years return on their investment. The casino saw a 6-month return.
The project received world-wide attention and numerous awards including the prestigious THEA Award.
